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Applying Lean Practices To Sales And Marketing

Posted by dabrock under Sales
From http://partnersinexcellenceblog.com 4385 days ago

Not long ago, the folks at Openview Labs in Boston interviewed me on Lean Sales and Marketing. I thought I'd share this short video with you. (Don't let the

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Written by bigmoneyweb
4385 days ago

In all typical lean implementations there comes a time when the focus (and the pressure to change) moves to the Sales and Marketing functions. This is particularly the case in today’s economic environment. Lean efforts in operations and support areas will result in a freeing up of capacity, as waste is eliminated and processes streamlined. Thanks for sharing.

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