BizSugar.com › Sales › Are You Selling Like Publishers Clearing House?

The first time a “You won a $1,000,000” showed up in my mailbox, my sales and marketing mind was piqued. Opening this treasure revealed I had not won anything yet and might only win a car or digital clock with a shortwave radio that doesn’t work. The pitch unfolded to a litany of stuff I did not want, yet subliminally suggested a purchase would help me win.

Sales people spend tremendous effort and expense to pay for the first meeting. Niceties are exchanged, the timing seems right, and the coveted secret value proposition is launched with something like this