BizSugar.com › Sales › Building a Steady Flow of Customers

Colly Graham a leading sales trainer and owner of salesxcellence replies:
The first step in finding customers is to identify your target market. Know the key drivers that will stimulate action in your prospective customers. Establish a profile of your customers and determine why they buy. Ask yourself the following questions:
What problems do you solve for your prospective customers?
Who is most likely to have these problems in their business?
How do you solve these problems?
Why will these people buy from you?
What will they gain and what will they avoid?
Where are they to be found?