BizSugar.com › Sales › Business Growth: How to Drive Sales Within Your Business

Understanding how to drive sales more effectively means understanding how your customers are interacting with your product or services.

Every business relies on selling some kind of product or service to make money and adjusting profitability either comes from increasing the money made by these sales or reducing the cost of making these sales. Increasing the number of sales you make at a price that does not exceed the value of these sales is a fundamental driver of business growth and should be high on the list of management aims for any executive officer.



A key aspect of developing your sales strategy is by working out your customer touchpoints – the moments of your business marked by interactions with customers.