I'm a tremendous fan of Buyer Personas*. Anyone who isn't leveraging this concept heavily in all marketing and sales programs is missing a tremendous opportunity. Strong buyer personas is the foundation for marketing programs, content development, and nurturing potential prospects.
Buyer Persona's -- A Great Starting Point For Sales!
Posted by dabrock under SalesFrom http://partnersinexcellenceblog.com 4949 days ago
Who Voted for this Story
Subscribe
Comments