BizSugar.com › Sales › Can You Afford Not To Invest In Sales?

I talk to a lot of entrepreneurs and owners of small businesses. A topic that comes up frequently is, How do I afford a sales person? My knee jerk reaction is, How can you afford not to have someone accountable for generating revenue--sales? How canyou afford not to invest in sales Then I read lots of horrible advice how to sell without it costing you anything (Driving Sales Without Hiring A Salesperson). My reaction is that it's simply bad, wrong, misleading, and BS! (But I don't feel strongly about it.)