BizSugar.com › Sales › Closing the Sale at the Start of the Cycle

We generally associate the end of a cycle with the term “closing” – the process of which you’ve gained the trust in the customer and are about to finalise the transaction. However, I’m now going to tell you that closing begins at the start of the cycle.

If the stats that we are told are true, the customer is 90% through the sales cycle when they contact you; realistically speaking, you’re a lot closer to the closing stages than you first thought.