BizSugar.com › Sales › Customers Don't Know What They Don't Know

The real opportunity for sales and marketing is to change the conversation--the timing, content, and quality of the conversation. Our real opportunity is with customers who don't know what they don't know! Our opportunity is to help customers to think about their businesses and markets differently, to help them discover opportunities they had never considered before, to help them discover new ways of running their businesses--to improve efficiency, effectiveness, customer responsiveness, quality, or any number of other things.