Engage Your Customers the Coffee Shop Way

Posted by SkipAnderson under Sales
From http://blog.sellingtoconsumers.com 5523 days ago

Sofas, comfy chairs, soft lighting, attractive surroundings - all in the name of a nice cup of coffee for their clients. but what can you learn from the coffee shops?

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Comments

Written by lyceum
5523 days ago

Glenn Reynolds talks about the "comfy chair revolution" in his book, An Army of Davids.

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Written by jkennedy
5523 days ago

Nice post, Skip. One of the Office stores (can't remember if it was Max or Depot) made a lame attempt at this by offering free wi-fi and the use of their display desks...would have helped if they'd instructed the employees on how to help customers access the wi-fi (I'm a fairly tech-savvy guy and I was completely baffled). The experience frustrated me so much, I shop Staples for office supplies now. The Moral? One of the most effective ways to make your customers comfortable is to have competent employees...

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Written by ShawnHessinger
5523 days ago

I like coffee too, Skip. And I think there are some virtual parallels here too. For example, blogs that provide information are better than those that are just one sales pitch after another. On the other hand, the content has to be right.

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