BizSugar.com › Sales › Focus On Your Sweet Spot!

Too often, sales people define the sweet spot as, these customers buy the types of products we sell. At a high level this may be valid, but there may be a whole number of factors that make the sale very difficult, high risk, or unprofitable. They may be someone's good customer (maybe even a competitor's), but they can be your prospect or customer from hell! It's critical to be more focused than selling to anyone who fogs a mirror.