BizSugar.com › Sales › For Marketers, All That Matters is the Customer

For anyone doing marketing, the only thing that really matters is the customer.

And I’m not talking about customers as the people buy products or services. I’m talking about marketing focused on a customer’s needs, interests, problems, pains and aspirations. It is marketing that resonates with customers because it’s about them and the experiences that a product delivers.

On the flipside, marketing about a brand’s product, platform, technology, features or price will likely fail to make an impact.