BizSugar.com › Sales › Given A Choice, Customers Generally Prefer Not To Have Their Time Wasted

But more broadly, the issue really is, customers--most people, in fact--generally don't like to have their time wasted! Yes, insight is an important part of creating value based conversations and engaging the customer, but it doesn't stop there. In every interaction with the customer, we have to create value. If we don't, we are wasting both their time and ours.