BizSugar.com › Sales › Harnessing the Value of a Consultant

In their reluctance to change, or their fear of change, companies avoid the process and culture sides of a CRM implementation and simply implement features and functions, basically keeping the Mark Twain adage alive: "If you always do what you've always done, you'll always get what you've always got." The bottom line: Simply implementing CRM software is not doing something differently.