BizSugar.com › Sales › How Much Forecasting Is Enough?

The other day I was meeting with a friend. He's VP of Sales for a reasonably sized company. When I walked into his office, he was clearly frustrated. I asked him what was wrong, he almost leapt at me, "Those guys in corporate want another update on the forecast!, it's the second time they've asked, this week, and it's only Wednesday!"