BizSugar.com › Sales › How to Align Sales and Marketing to Boost Revenue by 208% #infographic

Are your sales and marketing teams aligned? Like many companies out there, your answer to the above question is probably 'no'. For years now, sales and marketing have been at loggerheads, despite the fact that both departments share very similar goals.

But, did you know that by aligning sales and marketing, your company could generate 208% more marketing revenue? And that's just one of the benefits! Organizations which align sales and marketing functions enjoy 36% higher customer retention rates, and 38% higher sales win rates. Companies with sales and marketing teams in sync are also up to 67% better at closing deals.