BizSugar.com › Sales › How To Build Buyer Personas For Use In Your Marketing Communications?

By Diarmuid O'Connell

I was caught ‘show-rooming’ last month. Funny thing is I did not realise I was doing it until the salesman ‘told’ me. And he could tell what I was at because one thing an experienced sales professional is an expert in, is buyer personas. What can a marketer learn from a salesman about defining target audience and defining the complete buyer persona?