BizSugar.com › Sales › How to create an ideal customer profile (and stop selling to the wrong customers) – The Bitter Business

If I were to ask you who your ideal customer is, what would you say?
When I ask most new founders this question, I usually get an answer like, “Any technology company between 2-200 employees.”
I appreciate the optimism, but I have some bad news: When you try and sell to everyone, you end up selling to no one. New businesses especially need a more focused, specific market than “any technology company.” The problem is, they don’t know how to accurately define their ideal customers, so they just guess.