BizSugar.com › Sales › How To Overcome Objections: 3 Rebuttals for Overcoming the “I Don’t Have the Money” Objection

You see, there is a conversation taking place inside your prospect’s head, and when you know how to enter into that conversation – like you were there to start it in the first place – and your voice doesn’t feel intrusive or invasive – well this is the best way to reduce tension, and increase cooperation.

This way, at the point of purchase, there is no objection.

In other words, when the marketing is done right, the selling part is a piece of cake because very little is actually required.

So, how do you overcome objections?