BizSugar.com › Sales › How to Speed Up Sales by Slowing Down

For years I thought that if I show people how smart I am they’ll want to buy from me. So I gave great advice. And people saw how smart I was. But they didn’t buy.

I made this mistake many, many times before I finally realized what I was doing: I was asking my prospects to skip a step.

There are four psychological “Levels” your prospects must pass through before deciding to buy...