Improve Your Sales With Enchantment

Posted by itsmichelleguo under Sales
From http://worldwide101.com 3942 days ago
Made Hot by: SJC on January 18, 2014 2:47 pm

Many marketing strategies and sales efforts fall flat because the customer has a hard time connecting with the product. The art of enchantment, or great story-telling, ensures that your audience will not only connect with your products, but that they’ll have an easier time telling others about them.

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Written by lyceum
3940 days ago

Thanks for your reply, example and link. It is a challenge to be enchanted by their main product (Coke soft drink) that basically is sugar water, but I am for freedom of choice! Have you seen Coca-Cola's new campaign, #ReasonsToBelieve ? I bet it will become viral.

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Written by lyceum
3941 days ago

Could you give examples of companies that have improved their sales with enchantment?

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Written by itsmichelleguo
3940 days ago

In terms of enchantment by great story-telling, Coca-Cola does a great job with this. Oftentimes, their viral videos or advertising touches on something emotional that people can connect with, thereby creating a long-lasting relationship with their customers. Guy Kawasaki's article on "10 Ways That Small Businesses Can Enchant Their Customers" has some good examples of companies that succeed at this: http://www.linkedin.com/today/post/article/20130719120914-2484700-10-ways-that-small-businesses-can-enchant-their-customers

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