Why bother spending precious advertising dollars on in-store signage? The answer is easy: Your sales happen inside your store.

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Written by businessavante
4797 days ago

Hi Sruly.

I've been in lots of stores where it's really hard to see the signs unless you're at the exact end of the aisle, and they can still be very hard to read - black writing on dark orange - stuff like that. What's the point?

Duncan



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