BizSugar.com › Sales › Know Thy Audience!

The other day, I wrote about how even the best of us are seduced into pitching–perhaps when something else might be more appropriate. At the same time, the pitch–or presentation of your solution is important. Too often, however, we don’t have the impact we should in our presentations. It’s odd–this should be where we shine, after all we get to talk about what we want to talk about, what we know, what we have been waiting so long to tell our customers and prospects.