Leaping To Solutions! Are We Solving The Right Problem?

Posted by dabrock under Sales
From http://partnersinexcellenceblog.com 5229 days ago
Made Hot by: lyceum on August 2, 2010 7:59 pm

Sales people are trained to be problem solvers — we ask questions, probe — once we find a problem we attack like a pit bull and don’t let go until we’ve wrestled the problem to the ground and gotten the order.

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Comments

Written by rudoconsulting
5225 days ago

And truly great copywriters and advertizers know how to create a problem where the customer did not percieve one before. (You'll never be pretty enough to be popular unless you buy this brand of shoes)

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Written by ShawnHessinger
5229 days ago

Dave,

What a great concept not only for sales people but for all entrepreneurs and small business leaders in general. Why are the only two options trying to push a solution down a client's throat without really knowing it is the right answer for them or relying upon them to tell you what service they need? Seems like there is a better way to really address a client or customer's problem in a more satisfactory way.

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