Leaping To Solutions! Are We Solving The Right Problem?

Avatar Posted by dabrock under Sales
From http://partnersinexcellenceblog.com 5211 days ago
Made Hot by: lyceum on August 2, 2010 7:59 pm
Sales people are trained to be problem solvers — we ask questions, probe — once we find a problem we attack like a pit bull and don’t let go until we’ve wrestled the problem to the ground and gotten the order.





Comments


Written by rudoconsulting
5207 days ago

And truly great copywriters and advertizers know how to create a problem where the customer did not percieve one before. (You'll never be pretty enough to be popular unless you buy this brand of shoes)



Written by ShawnHessinger
5211 days ago

Dave,

What a great concept not only for sales people but for all entrepreneurs and small business leaders in general. Why are the only two options trying to push a solution down a client's throat without really knowing it is the right answer for them or relying upon them to tell you what service they need? Seems like there is a better way to really address a client or customer's problem in a more satisfactory way.



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