BizSugar.com › Sales › Magento Looking to Help Small Ecommerce Sellers to Convert Sales on Mobile

The Mobile Optimization Initiative from Magento was introduced to help retailers capitalize on the amount of time consumer spend on their mobile devices.
Even though more people are making smartphones their primary channel to shop online, converting sales on mobile devices is an ongoing problem. According to Magento, the goal of the Mobile Optimization Initiative is to help retailers tackle the mCommerce problem.