BizSugar.com › Sales › Problems Beat Solutions in Lead Generation

YOU HAVE NOW CREATED A LEAD GENERATION MESSAGE THAT ENGAGES PEOPLE!!!

At this point you can explain that the problem with widgets is not just buying them but, more importantly, how you lay them out in the machinery.

You have helped the prospect get to their real problem. You have built credibility. And you will have a much higher degree of sales of your widgets because of it.