BizSugar.com › Sales › Reduce Price Sensitivity And Make It Easy For Your Customers To Buy – Better at Marketing

  Are customers rejecting your product or service? Do you know why this is happening? If you have a great product or service that’s not selling, it’s likely a problem of price sensitivity. Customers are balking at paying your asking price and you know it’s a fair price. If there was ever a time to know your niche and your audience, the sales floor is that moment. It’s time to learn about price sensitivity, and what to do to help customers overcome it. High price sensitivity means that customers will easily reject purchasing your product or service based on prices they deem [...]