Your SPARKLE words should always include some kind of specific, value-perceived offer . . . something your prospective sales leads (individuals or organizations) can get in return for responding to your marketing message, along with a description of what step or steps need to be taken in order to “cash in” on the offer.
Results-Driven Words
Posted by SalesBlogcast under SalesFrom http://mindshare.salesblogcast.com 5243 days ago
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