BizSugar.com › Sales › Rethinking Value

Too often, the concept of a value proposition is focused on an event or static moment. It may be that compelling statement we make to a prospect to get that first meeting. It may be those set of bullets on everyones' web sites--usually headed by: Our Value Proposition--those generic phrases, that each competitor repeats resulting in no differentiation. It may be the result of a great discovery process and a final presentation where you present your unique value--perhaps quantified in some sort of business justification, perhaps more addressing softer yet also important issues, perhaps personalized to the needs of everyone involved in the decision making process.