BizSugar.com › Sales › Rethinking your 2016 sales training effort

Sales training initiative should be viewed as a process not a single event that are highly customized with sales management actively involved. If results are to be optimized the sales leadership needs to come to the party. Everyone from the sales leadership team needs to be committed to the idea that “behavior change requires a process not a single event.” Plus coming to the party also requires coming to the key events in the training. Attending the training provides the leadership an excellent opportunity to diagnose the additional actions required to achieve excellence.