BizSugar.com › Sales › Sales management – coaching for the Lombardi trophy

One of the biggest traps for sales managers is coaching to their favorite plays – that is suggesting what they did in a similar situation. First that was then and this is now – lots of things have changed in the world of sales. Second, we all have our own strengths and weaknesses, so your sales rep may not be able to pull of that play that was so successful for you. This is why in the big leagues, great sales coaching is more about helping people to learn – then telling them what to do.