BizSugar.com › Sales › Sales Training--Sustained Performance Or The Sugar High?

Every year, US companies invest $4-6 Billion in training (From a person who really knows, Dave Stein, CEO of ESResearch). This includes internally developed training as well as that procured through the training companies. It's a huge amount of money, yet most of that money is wasted, Dave Stein would say, the ROI of training is negative--that is it costs more than the value we get from it.