BizSugar.com › Sales › Silly Me, I Thought Selling Was Supposed To Generate Revenue!

I've always focused my time on finding customers that are interested in my solutions, who want to make a change, and who are willing to invest money in achieving the results they expect. That's a fundamental principle in qualifying. It's always seemed to be very important--I don't want to waste the customer's time and, greedily, I don't want to waste my time.