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How to use Social media sales tools to fill the sales pipeline

There is no doubt that Social Media is a potentially lucrative sales tool for businesses to generate leads. Having said that, Social Media is also an ever changing, confusing and sometimes downright disorientating channel for business. The main issues for sales and marketing people who use social media for lead generation is having the right sales tools to ensure prospect targeting and relevance. Most of us are adept at tailoring our sales & marketing output to specific groups but finding relevant prospects on Social Media remains a frustrating occupation.