BizSugar.com › Sales › Speed of Lead Follow-up Is NOT Important

Did the title of this post make you pause and think? I hope so – because it runs counter to what we’re normally told to believe. In the world of lead generation, we’ve always taught the need for speed when it comes to following up on leads. And while we can’t completely discount speed, we found in our recent State of B2B Lead Generation report that it may not be as critical as we previously thought.

Hear us out: