BizSugar.com › Sales › Stop Letting Your Competitor Define Your Sales Strategy!

The best competitive strategy is forcing the competition to respond to you. Put them into that position! (Too many in sales seem to want to be in that position rather than provide leadership). Focus on the customer, force the competitor to respond the rule. Work with the customer and help them define the rules. Be aware of the competitors and how they are positioning themselves, but never never never let them define your sales strategy!