Recent chatter within some sales trainer/author circles suggests the demise of relationship selling is upon us or that at the very least relationship selling is no longer sufficient in today's marketplace.

I can only wonder what "relationship selling" must mean to these people for those suggestions to make sense. Maybe they think its about being nice or liked by prospects but when was that ever sufficient?

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Written by HeatherStone
4695 days ago

Great points about the true art of selling, Jeff. I think we worry too much about changing fashions in this area as well. Focus delivering value to customers and clients. What else matters?



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