BizSugar.com › Sales › The End Of Solution Sales

In the latest issue of the Harvard Business Review, the folks at the Conference Board have declared “The End Of Solutions Sales.” Upon reading this, I immediately thought of Mark Twain’s quote, “Rumors of my death are greatly exaggerated.” While, I suppose, it stirs up the pot to declare the end of Solutions Selling and may sell more workshops or consulting services, in the end I think it is wordsmithing and positioning. Instead of this, we should be driving greater clarity in how sales people can create great value for their customers. That’s by helping them identify and solve problems.