BizSugar.com › Sales › The Illusion Of Control

Let me confess, I'm a contol freak. It bothers me to think that being in control is an illusion. As sales people, business professionals, managers and leaders, we are always trying to control something. As sales people, we try to control the sales process---yet it's the customer that is in control of their buying process. As managers, we may try to control our people---but we really never can control them. We have a reluctance to do something new--unless we can be in control.