BizSugar.com › Sales › Understand Why Your Customers Didn\'t Convert with Google Analytics Enhanced E-commerce

Google Analytics helps entrepreneurs make data driven decisions to improve their businesses. It organizes raw data into informational summaries that provides a snapshot of the business. The role of the entrepreneur is to then analyze that data and apply it to improve website performance.

With e-commerce businesses, they need to not only understand the good things happening on their websites, but also the negative things such as abandoned shopping carts.