BizSugar.com › Sales › We Have To Invest In Revenue Generation

A key goal of most businesses (profit and not for profit) is revenue generation. After all, without revenue, the business can't exist. I often talk to entrepreneurs and small business owners about sales--specifically, How do we afford sales people, how can we afford to invest in sales? There's lots of bad advice out there, plenty of people with advice on how to sell for free---I ranted about this yesterday in Can You Afford Not To Invest In Sales?