BizSugar.com › Sales › Why sales has shifted from Always Be Closing, to Always Helping - CrankWheel

“Always Be Closing” is a phrase Alec Baldwin’s character, Blake, a salesperson uses in the movie Glengarry Glen Ross. Typical of the money hungry early 1990s, the salespeople are told they need to close every deal relentlessly, convincing clients using intimidation, arm twisting and lying.