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Why Your Opportunity Requires Dissatisfaction

Posted by iannarino under Sales
From http://thesalesblog.com 5314 days ago

Dissatisfaction is a prerequisite to any sale. It provides the compelling reason for your dream client to change, it provides the motivation to change, and the narrative that good storytelling requires. Real opportunities don’t exist without dissatisfaction.

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Written by amabaie
5314 days ago

So the alternative - Hey, your life is perfect right now, so why not give me some money? - doesn't work?

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