BizSugar.com › Sales › World’s Lamest Value Propositions

Part of me hesitates to post this post because it’s point is so obvious. Read on and you’ll see why I decided to go ahead.

Let’s say you’re in the process of buying a car …or a boat …or a refrigerator. You ask the sales rep what value their company provides to their customers. The answer you hear is “great service and superior quality.” What is your reaction?