BizSugar.com › Sales › You Don’t Understand. We’re Different. – Todd Youngblood's "SPE" Blog

In kicking off a session with a bunch of sales reps and managers, I always try to start with a group discussion that establishes a common bond. Last week I decided to focus on something a lot of customers say that derails a sales call. The first thing I did was project the following words up on the wall:

You don’t understand. We’re different.