You're Doing Annual Pre-Pay Renewals Wrong

Posted by lincoln-murphy under Sales
From http://sixteenventures.com 3742 days ago

Lincoln Murphy says that getting customers to pay up-front for a year is great, but when it comes time to renew those customers, there are 3 wrong ways... and only one right way.

He says that while that up-front money from annual pre-pays is great, when it comes time to renew those customers, well, that’s where things get tricky and this article is his attempt to make it less tricky.

Aside from the 3 wrong ways to "do renewals" and the one right way, Lincoln shares some super-ninja tactics to ensure Credit Cards don't expire and even shares his view on whether early-stage Startups should offer annual pre-pays at all. His ideas may surprise you (or not, if you've ever met Lincoln!).