BizSugar.com › Self-Development › The Critical Importance of Being Unreasonable

Here’s what I learned: It’s critically important to be unreasonable.

Unreasonable defined: You want something you can’t have.

When you think “I need this sale” you’re being reasonable. Stop it. Try this thought on instead: “I need a business where I’m not needy of anything.”

Being unreasonable is an entrepreneurial necessity. Be the person you WANT to be, but “can’t” be for whatever reason...