As a followup to a recent link I posted called "Tips for Creating a Smoking Personal Brand" from Pamela Slim of the Escape from Cubicle Nation blog, here's another look at branding small business. In his blog, Andy Wibbles of Six Apart looks at what small business or personal branding is really all about. It isn't about creating an artificial image, Wibbles argues, but what people say about you and whether they promote what you do to others. So worry about doing the best work you can, Wibbles argues, and let others tell your story.
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