BizSugar.com › Social Media › 3 Building Blocks to Start a Nonprofit Social Media Strategy

Nonprofit marketing got a lot more complicated over the past decade as we evolved from Web 1.0 (internet) to 2.0 (social media) to 3.0 (mobile). Too many nonprofits still view the technology as largely disruptive, and potentially unnecessary [is someone in your organization still calling this a ‘fad’?]. This mindset allows folks to bury their heads in the sand, rationalizing that it’s best to ignore the digital revolution in favor of focusing on core programs and tried-and-true strategies. And this is understandable.