BizSugar.com › Social Media › 4 expert social media tips for new businesses

You must have had a business strategy when you started your business, a template to guide you where you were going and how you plan to get there. The same goes for social media. With a plan, you will have clear goals of what you plan to achieve, have ways to measure your results and be sure that your social efforts are supporting a specific business goal. Your social strategy will also force you to spy on the competition to learn what others are doing that’s working as well as find inspiration.