BizSugar.com › Social Media › 4 Social-savvy Ways to Promote Your Brand Without Shouting

As a consumer, do you like being spoken to, or talked at? I’m guessing it’s the former. Imagine your brand’s social media presence is a car dealership. Is it a place where prospective buyers can take their time, browse without the pressure of a hard-sell, and get honest answers when they want them? Or are they being pitched as soon as they walk in the door, and steered to the model that’s more profitable for the company but maybe not the right fit for the shopper?

You don’t need to choose between promoting your company and giving your audience what it’s after. Here are four ways to promote your brand through social without turning consumers off.